Trendspotting puts out reports on online trends, many of which relate closely to any kind of marketing strategy. Others are just pretty interesting as stand alone pieces of data. The title of one post certainly got my attention "Driving work forces behind millennial women".
Well, that's me! Personal curiosity aside, for anyone who works in cause based marketing, Millennial women (age 18-25) are a really engaged group with "doing good". Because we are young, there is a lot of time before we enter the time of life with more financial stability becoming larger and devoted donors to a certain charity or cause later into careers. So what kind work are we doing, and why are we choosing it?
The first chart shows that women tend to value work-life balance ( aka not being a workaholic ) - even when children aren't involved.
Well, that's me! Personal curiosity aside, for anyone who works in cause based marketing, Millennial women (age 18-25) are a really engaged group with "doing good". Because we are young, there is a lot of time before we enter the time of life with more financial stability becoming larger and devoted donors to a certain charity or cause later into careers. So what kind work are we doing, and why are we choosing it?
The first chart shows that women tend to value work-life balance ( aka not being a workaholic ) - even when children aren't involved.
It's interesting when thinking about men and women I know, ad their concept of "work fulfillment" vs "salary". Do we still expect men to put aside their personal happiness for a better job? I don't know but from my personal experience, job with a high emotional fulfillment level - teaching, social work and work at nonprofits - are more often occupied by women.
The post ends with a neat chart of some startling facts. For example: Only one out of 14 women earn more than $100,000 a year - compared to 1 out of 7 men. That's twice as many!
Here's hoping the work-life balance is enough compensation.
The post ends with a neat chart of some startling facts. For example: Only one out of 14 women earn more than $100,000 a year - compared to 1 out of 7 men. That's twice as many!
Here's hoping the work-life balance is enough compensation.
